ارائه مدل آینده نگر کارآفرینی مبتنی بر بوم گردی در روستاهای هدف گردشگری مطالعه موردی: روستاهای گردشگری شهرستان خوروبیابانک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشآموخته دکتری جغرافیا و برنامهریزی روستایی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

2 استادیار گروه جغرافیا و برنامهریزی روستایی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران

3 استاد گروه جغرافیا، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

چکیده

امروزه در کشور ایران برای رفع چالشهای توسعه روستایی و ایجاد برخورداری روستائیان از شرایط مطلوب زندگی، استفاده از کارآفرینی در بوم گردی و گردشگری روستایی در نقش مکمل فعالیتهای کشاورزی در روستاهای هدف گردشگری مورد توجه قرار گرفته است. این پژوهش کاربردی با استفاده از روش میدانی و با استفاده از پرسشنامه از 31 خبره دردسترس، مبتنی بر روش گلوله برفی و کاربست نرم افزار میک مک انجام شد. مدل کارآفرینی مبتنی بر بوم گردی در یک ساختار سه‌گانه شامل ارکان، زیرساخت و شاخص، واجد 15مولفه مشخص شد. مهمترین معرفها ازدیدگاه هیات خبرگان شامل مهاجرین به روستا، تامین نیاز و معیشت، صنایع دستی، صنایع فرهنگی، تنوع اجتماعی، سرمایه اجتماعی، تامین آینده، کاریزما، نوگرایی می باشد. پیشرانهای کلیدی کارآفرینی با کاربرد نرم افزار میک مک و تشکیل جدول اثرات متقابل در سه سطح و با تاثیرگذاری مستقیم و غیر مستقیم تحلیل شد. بیشترین خالص تاثیر‌گذاری در اثرهای مستقیم مربوط به آژانس داران و تورگردانان است. عوامل "آژانسداران و تورگردانان" با شدت نه، "خطرپذیری و سرمایه" با شدت شش، "بوم گردان" با شدت شش، "مشارکت" با شدت چهار و "محصولات و خدمات" با شدت دو، جز متغیرهای ورودی بوده و به عنوان پیشران‌های کلیدی در کارآفرینی مبتنی بر بوم گردی در روستاهای هدف گردشگری شهرستان خوروبیابانک دارای بیشترین شدت خالص اثرگذاری مستقیم هستند.
عوامل "آژانسداران و تورگردانان" با شدت نه، "خطرپذیری و سرمایه" با شدت شش، "بوم گردان" با شدت شش، "مشارکت" با شدت چهار و "محصولات و خدمات" با شدت دو، جز متغیرهای ورودی بوده و به عنوان پیشران‌های کلیدی در کارآفرینی مبتنی بر بوم گردی در روستاهای هدف گردشگری شهرستان خوروبیابانک دارای بیشترین شدت خالص اثرگذاری مستقیم هستند.

کلیدواژه‌ها


عنوان مقاله [English]

Presenting a Futuristic Model of Entrepreneurship based on Indigenous Tourism Target Villages: A case Study Khoor & Biabank

نویسندگان [English]

  • rasool askari 1
  • a sh 2
  • parviz kardvani 3
1 azad
2 استادیار گروه جغرافیا و برنامهریزی روستایی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران
3 lslamic azad
چکیده [English]

Nowadays, in order to meet the challenges of rural development and to improve the living conditions of villagers in the country of Iran, the use of entrepreneurship in rural tourism has been considered as complementary to agricultural activities in the tourism destination villages. This applied research was carried out using a field method and a questionnaire of 31 available experts, based on snowball method and application of Mick-Mac software. A community-based entrepreneurial model was identified in a three-dimensional structure including pillars, infrastructure and indicators, with 15 components. The most important reagents from the viewpoint of the expert board include villagers, need and livelihoods, handicrafts, cultural industries, social diversity, social capital, future supply, charisma, modernism. The key drivers of entrepreneurship were analyzed using Mick-mac software, and the creation of interactive table of the three levels with direct and indirect impact were studied. The net impact is directly related to agencies and tourists.

کلیدواژه‌ها [English]

  • Entrepreneurship
  • Indigenous Peoples
  • Mick-Mac software
  • Khoor & Biabanak
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