عنوان مقاله [English]
Nowadays, in order to meet the challenges of rural development and to improve the living conditions of villagers in the country of Iran, the use of entrepreneurship in rural tourism has been considered as complementary to agricultural activities in the tourism destination villages. This applied research was carried out using a field method and a questionnaire of 31 available experts, based on snowball method and application of Mick-Mac software. A community-based entrepreneurial model was identified in a three-dimensional structure including pillars, infrastructure and indicators, with 15 components. The most important reagents from the viewpoint of the expert board include villagers, need and livelihoods, handicrafts, cultural industries, social diversity, social capital, future supply, charisma, modernism. The key drivers of entrepreneurship were analyzed using Mick-mac software, and the creation of interactive table of the three levels with direct and indirect impact were studied. The net impact is directly related to agencies and tourists.